While a buyer is being found for Hollywood’s Highest Peak, People for the Ethical Treatment of Animals (PETA) has come up with a creative use for the property.

Unable to afford the $22 million Cahuenga Peak, PETA is in negotiations to rent the site until it’s sold. Why? Since the 138-acre mountaintop sits just west of the famous "HOLLYWOOD" sign known all over the world, PETA would like to place 45-foot high letters spelling "GO VEG" next to the sign to spell out "GO VEG HOLLYWOOD."

"We want to…urge the good people of Los Angeles to switch to a healthy, humane vegetarian diet," Lisa Lange, Senior Vice President of PETA, wrote to the listing office of Cahuenga Peak. "Millions of people would see [the sign] and hopefully be inspired to make positive changes in their lives."

The pairing of Hollywood and vegetarianism isn’t far-fetched. Many celebrities have worked with the animal rights group, including Pamela Anderson, Moby, Russell Simmons, and Alicia Silverstone.

Will the plan fly? Keep looking up to the Hollywood Hills over the coming months to find the answer.

(Source: Canyon News)