The West Hollywood Marketing & Visitors Bureau will now be attracting visitors with more than just unparalleled celebrity shopping, luxurious spas, and innovative dining. Now it’s seducing visitors with the lure of "green."

Incorporating earth-friendly practices into every-day workplace activities, the bureau’s initiative aligns with its new slogan of "Living Forward" while helping to preserve the environment.

Among the new measure the Visitors Bureau has implemented to be more earth-friendly are:

• Partnering with Cultivate Communications, only one of two printers in the Greater Los Angles Area to hold both Forest Stewardship Council and Sustainable Forestry Initiative certifications, to print on eco-friendly paper the official 2008 West Hollywood Visitors Guide as well as all further collateral material
• Implementing the use of USB flash drives to supplement the use of full, printed press kits
• Creation of a company-wide recycling program

The Bureau also plans on offering recommendations to local hotels and businesses on how to make their working environment more green.

Congratulations to the West Hollywood Visitors Bureau for contributing to a greener environment that we’ll all benefit from.