After 15 years of residence in West Hollywood, the Virgin Megastore at 8000 Sunset Boulevard is selling all remaining merchandise and closing its doors at the end of this month.

Citing increasing costs, steep rent, and decreasing music sales coupled with an increase in online music purchasing, officials at Virgin announced that the media outlet would have to be closed. "We’re trying to reposition the business, and a lot of our stores are too big for the future." said Simon Wright, CEO of Virgin Megastore North America.

Similar market forces have also led to the closure of the New York Times Square Virgin Megastore.

The upside of the closure is that everything in the store has been marked down to clear all inventory by the end of the month. Not one to miss out on a bargain, even Britney Spears took advantage of the low prices by buying a basket of discounted merchandise.

So if you’re in the area, take the time to shop one last time at this iconic location and grab yourself some bargains at the same time.